Paula Brough’s recent keynote address to the virtual 14th European Academy of Occupational Health Psychology Conference, discussed the ‘enigmatic concept of work-life balance’. Brough noted that 45 years of work-life balance research has produced distinct advancements in the scholarly discussions of work-life balance (i.e., clarity of definition, measurement instruments including theoretical explanations; Brough, Timms, Chan, Hawkes, & Rasmussen, 2020) and for practice (i.e., widespread adoption of organisational work-life balance policies, organisational cost-benefit models). This research has undoubtedly contributed to the increase of employee diversity, most especially the employment and retention of women and mothers.