It seems that tales of corrupt politicians, travel reviews, and celebrity selfies are not just fodder for Sunday newspapers. Instead, they provide astute insight into how the media portrays consumption in the context of the global south. Through a number of case studies spanning social media to slum tourists, Mehita Iqani's Consumption, Media and the Global South (2016) calls for a refocussing of consumption research to include the majority of the world's population.