Consumer Co-Operatives and Perceptions of Food Safety: Shaping Markets in Post-Fukushima Japan

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Burns, Catherine
Katayama, Kumiko
Roberts, Robin Elaine
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Khosrow-Pour, Mehdi

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2019
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Abstract

This paper examines consumer co-operatives and members' perceptions of food safety. Japan is an ideal place to study given it is undoubtedly the ‘best example of a successful consumer co-operative sector in the postwar period' (Birchall, 2002, p. 79). While some co-operatives have evolved into a considerable political force, not all consumer co-operatives are as large or as politically active. This study qualitatively explores the views of the members of two small, less politically active co-operatives in Tokushima. Of particular relevance are the types of produce being consumed by members, and why (and how) purchasing behaviour has been shaped by food safety concerns, post-Fukushima.

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Urban Agriculture and Food Systems: Breakthroughs in Research and Practice

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Applied economics

Marketing

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Roberts, RE; Burns, C; Katayama, K, Consumer Co-Operatives and Perceptions of Food Safety: Shaping Markets in Post-Fukushima Japan, Urban Agriculture and Food Systems: Breakthroughs in Research and Practice, 2019, 11, pp. 210-231

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