Building Dynamic Capabilities and Organizational Resilience in Tourism Firms During COVID-19: A Staged Approach

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Prayag, Girish
Jiang, Yawei
Chowdhury, Mesbahuddin
Hossain, Muhammad Ismail
Akter, Nasrin
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2023
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Abstract

Using dynamic capabilities (DCs) and the disaster/crisis management cycle (DMC) as the theoretical lens, this study explores how different types of DCs build and sustain organizational resilience of tourism firms during COVID-19. Taking a processual view, the study advances theorization of the relationship between DCs and organizational resilience in tourism studies. A qualitative study of 30 owners and senior managers of tourism and hospitality firms in Bangladesh reveals that threats and opportunities presented by the COVID-19 pandemic activated 10 different types of DCs (replicating, integrating, reconfiguring, creating, developing, assimilating, renewing, adaptive, innovative, and regenerative) across the pre, response (short-term) and future recovery intentions (long-term) stages. DCs activated different resilience facets (networks and relationships, leadership and culture, and change ready), highlighting the criticality of achieving planned and adaptive resilience for tourism firms during COVID-19. Response and recovery implications for tourism firms during disruptive events are suggested.

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Journal of Travel Research

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© The Author(s) 2023. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).

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Marketing

Tourism

Human geography

Social Sciences

Hospitality, Leisure, Sport & Tourism

Social Sciences - Other Topics

dynamic capabilities

organizational resilience

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Prayag, G; Jiang, Y; Chowdhury, M; Hossain, MI; Akter, N, Building Dynamic Capabilities and Organizational Resilience in Tourism Firms During COVID-19: A Staged Approach, Journal of Travel Research, 2023

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