Politicians on Campaign: Cristina Fernández’s Visual and Discursive Strategies of Persuasion in the Parliamentary Elections of 2017
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Favoretto, Mara
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Abstract
This work analyzes the visual representation that formed part of the electoral campaign of Argentina’s former president Cristina Fernández de Kirchner for the primary and parliamentary elections of 2017, in which she ran for senator from the province of Buenos Aires. From a textual corpus made up of photographic and video images published during the primary campaign (July–August) and the parliamentary campaign (September 17 to October 22), it scrutinizes the iconographic and epistemological potential of the persuasive image at the threshold of a parliamentary election.
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Studies in Latin American Popular Culture
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38
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© 2020 University of Texas Press. This is a pre-copyedited version of an article accepted for publication in Studies in Latin American Popular Culture following peer review. The definitive publisher-authenticated version is available through the University of Texas Press
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Political Science
Cultural Studies
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Hortiguera, H; Favoretto, M, Politicians on Campaign: Cristina Fernández’s Visual and Discursive Strategies of Persuasion in the Parliamentary Elections of 2017, Studies in Latin American Popular Culture, 2020, 38, pp. 52-74