Group Decision-Making Process of Young Chinese Independent Travellers

Loading...
Thumbnail Image
File version
Author(s)
Primary Supervisor
Sparks, Beverley
Other Supervisors
Wang, Ying
Editor(s)
Date
2015
Size
File type(s)
Location
License
Abstract

China’s tourism industry has been developing at a phenomenal pace and an increasing number of young Chinese travellers are now preferring independent travel over package tours (International Tourism Consulting Group, 2011). Independent travel does not equate to an individual travelling alone, Chinese travellers often travel with a small group of people, such as friends, colleagues, and family members. Therefore, associated independent travel decisions and itineraries may not be made by an individual but by the group travelling together. However, the existing literature has not examined how groups of Chinese travellers make travel-related decisions. This study examines how small groups of young Chinese independent travellers make travel-related decisions. Specifically, four sub-objectives are to: 1) explore the topics discussed by group members in the group travel decision-making process; 2) understand how groups of travellers communicate with others in a group travel decision-making process from both verbal and non-verbal communication perspectives; 3) examine whether small groups of travellers experience any disagreement or conflict. If so, how do they address the disagreement or conflict in order to reach agreement; and 4) characterise the actions of group leaders in the group travel decision-making process.

Journal Title
Conference Title
Book Title
Edition
Volume
Issue
Thesis Type
Thesis (PhD Doctorate)
Degree Program
Doctor of Philosophy (PhD)
School
Griffith Business School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
The author owns the copyright in this thesis, unless stated otherwise.
Rights Statement
Item Access Status
Public
Note
Access the data
Related item(s)
Subject
Chinese travellers
Independent travel, Chinese
Package tours
Persistent link to this record
Citation