A liquid marble (LM) is a droplet coated with microparticles that isolate the liquid interior from its surroundings, making it perfectly non-wetting. This attractive feature allows the LM to perform useful tasks such as coalescence, targeted delivery, and controlled release. The non-wetting characteristic also allows the LM to float on a carrier liquid. The growing number of applications in digital microfluidics requires further insights into the fundamental properties of a LM such as its effective surface tension. Although the coating provides the LM with various desirable characteristics, its random construction presents a major obstacle to accurate optical analysis. This paper presents a novel method to measure the effective surface tension of a floating LM using X-ray imaging and curve fitting procedures. X-ray imaging reveals the true LM liquid-air interface hidden by the coating particles. Analysis of this interface showed that the effective surface tension of a LM is not significantly different from that of its liquid content. This indicates that the particle coating might not have significantly altered the behaviour of the liquid interface. We also found that our method is sensitive enough to detect the variations across individual LMs.