A ‘Blue Society’ is a marine vision in which citizens are ocean literate and have an understanding of the ocean’s influence on them and their influence on the ocean (Ocean Literacy Network 2015). The current level of ocean literacy within society presents serious social and environmental challenges, both in complexity and scale. Globally, when individuals or organisations attempt to tackle environmental issues such as the damage and degradation to marine ecosystems, long-term success stories, with lasting effects, have been all too rare. Countless collaborative initiatives have been tried but very few have sustained their pro-environmental actions to deliver wider impacts on society.