EXPLORING THE IMPORTANCE OF PRE-CONSUMPTION AND CONSUMPTION BRAND DIMENSIONS OF SERVICE BRANDS.
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Author(s)
Grace, Debra
O'Cass, Aron
O'Cass, Aron
Griffith University Author(s)
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Editor(s)
Jeffrey E. Lewin
Date
2003
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Location
Perth
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Journal Title
Conference Title
World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment