Perceived benefits and barriers of walking among overweight and obese adults
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Kadir, MA
Kubacki, K
Rundle-Thiele, S
Kubacki, K
Rundle-Thiele, S
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2019
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Abstract
The current study aimed to explore perceived barriers and benefits of walking of overweight and obese adults. Fifteen face-to-face, semistructured interviews were conducted. Content and thematic analyses were used. Findings revealed that informants were aware of more benefits from walking than barriers. Gaining health and fitness, losing weight, the opportunity to walk in a group, and setting goals and sharing achievements were more sited benefits of walking. Confusion about walking guidelines and walking location perceived as barriers to walking. The findings of this study would be applied to develop walking intervention.
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Health Marketing Quarterly
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36
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1
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Marketing