Academic journals are like studios or art galleries. They display new work from researchers in a particular field or discipline. Editors’ role is to work as the curator of the art gallery – deciding what is worthy of display. What would attract more viewers and customers (readers) to the art gallery (journal)? What would increase the reputation of the art gallery (journal)? The editorial team, including associate editors and reviewers, serves as the gatekeepers to the world of recognized new knowledge. While authors are the original producers of new knowledge, the editorial team, including the editor, associate editors and reviewers, scrutinize the knowledge production process and validate the new knowledge. Publishing houses, whether they are for-profit or not-for-profit organizations, undertake the production process of the journal.