To be Nice or Ugly?: A Conceptual Framework for Service Provider Behaviour in Non-Commercial Services.
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Author(s)
Leo, CHERYL
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Date
2011
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33308 bytes
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Perth
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ANZMAC 2011: Marketing in the Age of Consumerism: Jekyll or Hyde?
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© The Author(s) 2011. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
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Marketing Theory