Dear Santa, do you have my brand? a study of the brand request, awareness and request styles at Christmas time

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Dear Santa, do you have my brand? a study of the brand request, awareness and request styles at Christmas time

Author(s)

O'Cass, Aron
Clarke, Peter

Griffith University Author(s)

O'Cass, Aron
Clarke, Peter D.

Editor(s)

Martin Evans

Date

2002

Journal Title

Journal of Consumer Behaviour

Volume

2

Issue

1

Subject

Marketing

Persistent link to this record

http://hdl.handle.net/10072/7105

Collections

Journal articles