Transport is one of the key enablers of tourism development and growth. The emerging innovations in tourism transport include micromobility (small, lightweight devices such as electric scooters or bicycles) and microtransit (on-demand and flexible public transport). These can be integrated using Mobility as a Service (MaaS) platforms to provide user-centric and seamless intermodal access with “bundled” payment options. MaaS also has great potential to improve connectivity and enhance tourism experiences, benefitting the environment and reducing congestion in tourist destinations. This paper presents a new agenda for innovating tourism in regional Queensland cities by introducing MaaS solutions. The analysis is informed by stakeholder interviews (n=20) and regional case analyses of three study areas. The results indicate a tourism-focused MaaS platform is recommended with higher priority for Townsville as the city is more ready with a greater offering of transport options to be integrated. A potential MaaS trial for tourism users to test choice bundles and integration with tourism events and attractions could provide useful data for Queensland’s MaaS rollout. Eventually, a broader spectrum MaaS could emerge, including both transport and non-transport (dining, attractions and event) offerings, and this can expand into more tourism cities, be it regional or metropolitan, in Queensland and beyond.