Attitude towards internet banking: a study of influential factors in Malaysia
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Mei Yin, F.
Kah Ming, S.
Oly Ndubisi, N.
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Abstract
This research investigates the impact of personalisation, task familiarity, accessibility, security/trust and resistance to change on the attitude towards Internet Banking (IB) by Malaysia bank customers using the Technology-Acceptance Model (TAM). The study hypothesises that these factors have indirect effect on the attitude towards IB through perceived usefulness and perceived ease-of-use. A total of 200 respondents were surveyed and the results showed that usefulness and ease-of-use perceptions have impacts on the attitude towards IB adoption. Moreover, they had indirect impact on attitude.
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International Journal of Services Technology and Management
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8
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1
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Business and Management not elsewhere classified
Banking, Finance and Investment
Business and Management