We have now reached a juncture that requires us to move from questioning ‘if’ to ‘how’ the tourism transition to net zero should occur. As we consider the how, we also must ask how the transition to a post carbon economy will address social inequalities, job losses, poverty, and tensions that emerge in the process for those that already suffer from the impacts of climate change. The Kyoto Protocol, United Nations Framework Convention on Climate Change (UNFCCC), and the Paris Agreement (PA) have all been criticised for not effectively addressing climate justice (Jourdan & Wertin, 2020; von Lucke, 2021). Similarly, an emphasis on technological solutions to achieve net zero does little to address existing inequalities, nor does it recognise the complexity of tourism transition (Higham et al., 2022). Admittedly, justice has not been at the centre of tourism transition research and policies.