Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste

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Kemper, Joya
Northey, Gavin
Septianto, Felix
van Esch, Patrick
Barbera, Michael
Andonopoulos, Vicki
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2019
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Abstract

This research tests a theoretical model in which an emotional appeal (gratitude ‘for having’ vs. ‘not having') is shown to increase consumers’ awareness of food waste issues (consumer intentions, participation, and choice to receive information related to food waste issues.), depending on the associated congruent message framing (gain vs. loss).

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Advances in Consumer Research
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Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the author[s] for more information.
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Marketing
Marketing communications
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Citation
Kemper, J; Northey, G; Septianto, F; van Esch, P; Barbera, M; Andonopoulos, V, Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste, Advances in Consumer Research, 2019, 47
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