Brand Classifications: Identifying the Origins of brands

Aboriginal and Torres Strait Islander Peoples are advised the Griffith Research Online collection may contain images, voices and names of people who are deceased. Some language and materials may be considered inappropriate, reflecting the views of the period in which it was produced. While this language has been retained to preserve historical context, these are not the views of Griffith University. Request item review: https://www.griffith.edu.au/library/about/culturally-respectful#item-review.

Brand Classifications: Identifying the Origins of brands

Author(s)

O'Cass, Aron
Julian, Craig

Griffith University Author(s)

O'Cass, Aron
Lim, Kenny YY.
Julian, Craig C.

Editor(s)

O'cass, A.

Date

2000

Location

Gold Coast

Conference Title

Visionary Marketing for the 21st Century: Facing the challenge

Persistent link to this record

http://hdl.handle.net/10072/1243

Collections

Conference outputs