Introduction: special issue on examining marketing's unintended consequences

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Introduction: special issue on examining marketing's unintended consequences

Author(s)

Fry, ML
Polonsky, M

Griffith University Author(s)

Fry, Marie-Louise

Date

2004

Journal Title

Journal of Business Research

Volume

57

Issue

11

DOI

10.1016/S0148-2963(03)00056-0

Subject

Marketing

Marketing theory

Persistent link to this record

http://hdl.handle.net/10072/36229

Collections

Journal articles