Understanding the Experiential Consumption of Special Event Entertainment (SEE) At Shopping Centres: An Exploratory Study
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Author(s)
Sit, Jason
Merrilees, Bill
Merrilees, Bill
Griffith University Author(s)
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Other Supervisors
Editor(s)
Sharon Purchase
Date
2005
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Location
Fremantle, West Australia
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Conference Title
ANZMAC 2005 Conference - Broadening the Boundaries