Changing driver behaviour during floods: Testing a novel e-health intervention using implementation imagery

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Hamilton, Kyra
Keech, Jacob
Peden, Amy
Hagger, Martin
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2019
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Abstract

Drowning is the third leading cause of injury-related deaths worldwide and is thought to be a leading cause of death during times of flood. Activities such as driving into, walking near, or engaging in recreational activities near or in floodwater are commonly reported as preceding drowning. Reports have shown that, in Australia, around 53% of flood-related drowning deaths and 55% of all river flood-related unintentional drowning deaths were the result of driving through floodwaters. This study was conducted in two phases: an intervention development phase, and an intervention evaluation phase. The intervention evaluation phase utilised a randomised controlled trial design in which participants were randomised into one of two experimental conditions: (1) education about the risks of driving through floodwater; or, (2) education about the risks of driving through floodwater plus a theory-based behaviour change intervention using planning and implementation imagery exercises. Outcomes were measured at baseline, immediately post-intervention, and at a follow-up one month later. The intervention was delivered, and outcomes were measured, within an online survey. The effect of the intervention on the outcomes was assessed using a series of mixed-model ANCOVAs.

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© 2019 Royal Life Saving Society – Australia and Griffith University This publication is copyright. Except as expressly provided in the Copyright Act 1968 and the Copyright Amendment Act 2006, no part of this publication may be reproduced, stored in any retrieval system or transmitted by any means (including electronic, mechanical, microcopying, photocopying, recording or otherwise) without prior permission from Royal Life Saving Society – Australia.

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Subject

Sociology

Applied sociology, program evaluation and social impact assessment

Drowning

Flood

Driver Behaviour

Driving

Floodwater

Implementation Imagery

Intervention

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Hamilton, K., Keech, J.J., Peden A.E. & Hagger, M.S. (2019). Changing driver behaviour during floods: Testing a novel e-health intervention using implementation imagery, Griffith University, Brisbane & Royal Life Saving Society – Australia. doi:

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