The 2023 Australian Voice to Parliament Referendum presented a pivotal moment in the nation's democratic landscape. Despite support for Indigenous well-being, the referendum did not secure the necessary approval, prompting extensive analysis of its outcome. This paper employs an ecological approach to scrutinise the referendum's dynamics, exploring six hypotheses derived from public discourse. Findings reveal multifaceted influences on voting behaviour. Economic concerns, exemplified by the cost-of-living crisis, seemingly diverted attention from constitutional reform. Conversely, culturally diverse communities demonstrated heightened empathy towards Indigenous issues, aligning with the yes vote. Lower levels of education correlated with support for the no vote, potentially highlighting the impact of political knowledge on decision-making. Moreover, religious conservatism and political partisanship emerged as influential factors, with Christian values and party affiliations shaping voting patterns. These findings underscore the complexity of referendum dynamics, emphasising the importance of effective messaging and understanding diverse socio-political contexts in shaping public opinion.