Thought Leadership in Brand Management

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Author(s)
Jevons, Colin
Buil, Isabel
Merrilees, Bill
de Chernatony, L.
Griffith University Author(s)
Merrilees, Bill J.
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C. Jevons, I. Buil, B. Merrilees, L de Chernatony

Date
2011
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Abstract

To advance branding research

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Journal of Business Research

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n/a

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DOI
10.1016/j.jbusres.2011.07.016
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Subject

Marketing Management (incl. Strategy and Customer Relations)

Business and Management

Marketing

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http://hdl.handle.net/10072/45824
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