Recognizing the importance of tourism in the urban-rural fringe of developed countries, this study examines resident perceptions of tourism on Tamborine Mountain, a destination in the urban-rural fringe of Australia's Gold Coast. A cluster analysis of residents revealed that "supporters" constitute one-quarter of the population, and tend to be newer arrivals who have greater contact with tourists. "Neutrals" comprise one-half of the population and acknowledge economic benefits, but are ambivalent about social impacts. The rest are "opponents" who concede only that tourism generates employment. Anti-tourism sentiments focus on one congested location, suggesting that the proper management of this area could lead to even more positive perceptions.