Cultural influences on travel lifestyle: A comparison of Korean Australians and Koreans in Korea

Loading...
Thumbnail Image
File version
Author(s)
Lee, SH
Sparks, B
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)

Professor Chris Ryan

Date
2007
Size

322109 bytes

File type(s)

application/pdf

Location
License
Abstract

The purpose of this study was to investigate the difference in the travel behaviour of two groups of Koreans: those resident in Australia and those resident in Korea. A series of items measuring travel-specific lifestyle were analysed using factor analysis and cluster analysis. The two groups were classified into four clustered segments based on seven travel lifestyle factors. Chi-square tests were conducted to compare the two groups on the basis of the clusters as well as demographic variables and respondents' travel experiences and preferences. The results included findings that, when comparing the two groups, those Koreans who had migrated to Australia were more likely to avoid group travel, take longer holidays and make travel arrangements without the aid of a travel advisor.

Journal Title

Tourism Management

Conference Title
Book Title
Edition
Volume

28

Issue

2

Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement

© 2007 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.

Item Access Status
Note
Access the data
Related item(s)
Subject

Commercial services

Marketing

Tourism

Persistent link to this record
Citation
Collections