Tourism experiences involve multisensory dimensions, including visual and symbolic components, which create a holistic tourist experience with a destination (Tussyadiah and Zach, 2012). Unlike other types of tourism, dark tourism involving tourists’ activities at sites related to death, disaster or suffering, offers a different perspective on the tourism experience. This is the case at post-disaster sites that exemplify both positive and negative profiles of visitor experience. Negative overtones that are associated with visits to post-disaster sites, such as perceived risk, bad luck and negative emotions (Rittichainuwat, 2011; Yan et al., 2016), are fairly self-evident.