Testing a Model of Key Antecedents of Customer-Oriented Deviance (COD)
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Author(s)
Leo, CHERYL
Russell-Bennett, Rebekah
Russell-Bennett, Rebekah
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2011
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30755 bytes
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Perth
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ANZMAC 2011: Marketing in the Age of Consumerism: Jekyll or Hyde?
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© The Author(s) 2011. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
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Marketing Theory