Gold Coast business and the Commonwealth Games: Impact, legacy and opportunity
File version
Author(s)
O'Neil, Andrew
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
Size
File type(s)
Location
License
Abstract
The Gold Coast will host the 21st Commonwealth Games from 4–15 April 2018. This is the Gold Coast’s first experience in hosting a mega-event, which means there is a knowledge gap about how the business community can benefit. Understanding the key macro factors surrounding the Gold Coast 2018 Commonwealth Games (GC2018) is crucial for the Gold Coast business community, especially for those operating small and medium private enterprises. There will inevitably be disruption confronting business as a consequence of GC2018, but as the detailed analysis in this report makes clear, the scope for the Gold Coast business community to leverage opportunities from GC2018 is tangible and significant. Based on interviews and a review of previous studies of major sporting mega-events, this report assesses the impact and legacy of GC2018. Most importantly, it outlines a roadmap for Gold Coast businesses to take advantage of the once-in-a-generation opportunities that will flow from the Games.
Journal Title
Conference Title
Book Title
Edition
Volume
Issue
Thesis Type
Degree Program
School
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
© 2018 Griffith University. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher's website for access to the definitive, published version.
Item Access Status
Note
Access the data
Related item(s)
Subject
Marketing
Tourism
Persistent link to this record
Citation
Carlini, J; O'Neil, A, Gold Coast business and the Commonwealth Games: Impact, legacy and opportunity, 2017