Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care
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Maher, Chris G
Stanton, Tasha R
O'Connell, Neil E
Deshpande, Sameer
Gross, Douglas P
O'Sullivan, Kieran
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Abstract
Back pain is saddled by misconceptions that contribute to low-value care and poor outcomes. Many patients and clinicians mistakenly view the spine as fragile, believe that pain equates to damage and overemphasise the role and value of rest, imaging, medication and surgery.1 Guideline-based care will not be embraced if such misconceptions are not countered. Here, we provide four arguments for accessible, engaging and convincing education to the public and health professionals.
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British Journal of Sports Medicine
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53
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20
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Engineering
Biomedical and clinical sciences
Education
back pain
campaign
public health
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O'Keeffe, M; Maher, CG; Stanton, TR; O'Connell, NE; Deshpande, S; Gross, DP; O'Sullivan, K, Mass media campaigns are needed to counter misconceptions about back pain and promote higher value care, British Journal of Sports Medicine, 2018, 53 (20), pp. 1261-1262