The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies
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Author(s)
Funk, Daniel
Nakazawa, Makoto
F. Mahony, Daniel
Thrasher, Robert
Nakazawa, Makoto
F. Mahony, Daniel
Thrasher, Robert
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Date
2006
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International Journal of Sports Marketing & Sponsorship
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7
Issue
3
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Subject
Medical and Health Sciences
Commerce, Management, Tourism and Services
Studies in Human Society