Entrepreneurial strategies and tourism industry growth

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Moyle, Char-lee
Moyle, Brent
Burgers, Henri
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2020
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Abstract

This paper investigates the relationship between entrepreneurship strategies and industry growth. Drawing on a longitudinal database of 481 tourism strategic planning documents, a sampling framework is used to map tourism strategies, tourism entrepreneurship strategies and tourism entrepreneurship strategic themes to tourism region by year (across a 10-year cycle), as well as to compile corresponding tourism jobs and visitation growth data. Exploratory bibliometric visuals and logistic regression reveal that regions with a tourism strategy and targeted strategies to support entrepreneurs predict tourism growth, specifically strategies for human capital development and tourism incubation programs. Future research should focus on the efficacy of tourism incubation programs for stimulating entrepreneurial activity in regional areas and as a mechanism to stimulate recovery from global crises.

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Tourism Management Perspectives

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35

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Subject

Tourism

Social Sciences

Hospitality, Leisure, Sport & Tourism

Management

Social Sciences - Other Topics

Business & Economics

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Moyle, C-L; Moyle, B; Burgers, H, Entrepreneurial strategies and tourism industry growth, Tourism Management Perspectives, 2020, 35, pp. 100708

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