Repurposing Augmented Reality Browsers for Acts of Creative Subversion
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Brisbane, Australia
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Abstract
Consumer facing Augmented Reality (AR) technology offers innovative new ways for consumers to engage and interact with brands and products via interactive advertising and experiences. Conversely, this technology also creates new channels that can be exploited and subverted by those who wish to generate critical reflection of consumerist culture. This paper aims to highlight that consumer AR technology presents new and unique opportunities for activists interested in subversive communication.
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CreateWorld 2017: Creativity on the move: Conference Proceedings
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© 2017 Apple University Consortium (AUC). The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
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Visual Communication Design (incl. Graphic Design)