Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory
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Sangroya, Deepak
Jebarajakirthy, Charles
Adil, Mohd
Kaur, Jaspreet
Yadav, Miklesh P
Saha, Raiswa
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Abstract
Researchers have given considerable attention to investigate anti-consumption behavior. However, empirical research tends to report somewhat erratic and inconsistent findings. Accordingly, the relationships between the antecedents, and the outcome variables of anti-consumption behavior, such as consumer well-being, remain unclear. Thus, to fill this void in the literature, this study integrates Attitude Behavior Context (ABC) theory and Well-being theory into a meta-analytic framework and synthesizes the extant literature on anti-consumption to examine concrete relationships between the contextual and attitudinal variables, anti-consumption behavior and consumer well-being. The findings show that ecological concern, religiosity, mortality salience, and perceived behavioral control influence anti-consumption attitudes and intention, whereas consumer well-being is the outcome variable of anti-consumption behavior. To investigate the possible reasons for the inconsistent findings, we performed a moderation analysis which suggests that country of study, product type, data collection period, research methods and sample type may cause inconsistencies in the findings. This meta-analytic study contributes to the anti-consumption literature. Practically, the findings provide guidelines to policymakers and societal organizations interested in promoting anti-consumption.
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Psychology & Marketing
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Marketing
Sociology
Commerce, management, tourism and services
Psychology
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Maseeh, HI; Sangroya, D; Jebarajakirthy, C; Adil, M; Kaur, J; Yadav, MP; Saha, R, Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory, Psychology & Marketing