An important aim of research on bilingualism is to understand how the brain adapts to the demands of using more than one language. In this paper, we argue that pursuing such an aim entails valuing our research as a discovery process that acts on variety. Prescriptions about sample size and methodology, rightly aimed at establishing a sound basis for generalization, should be understood as being in the service of science as a discovery process. We propose and illustrate by drawing from previous and contemporary examples within brain and cognitive sciences, that this necessitates exploring the neural bases of bilingual phenotypes: the adaptive variety induced through the interplay of biology and culture. We identify the conceptual and methodological prerequisites for such exploration and briefly allude to the publication practices that afford it as a community practice and to the risk of allowing methodological prescriptions, rather than discovery, to dominate the research endeavor.