Incident reporting is an essential element of any OHS program and the data and discourses gathered through incident investigations and reports can be employed to improve OHS performance in most workplaces. In Queensland's film, television and video industry, anecdotal and hard evidence indicates that incident reporting is sporadic and in some cases deliberately avoided. This paper explores some reasons why the under-reporting of incidents is prevalent in this industry, and lays out arguments for and the benefits to be gained by adopting an industry wide confidential incident reporting system in Queensland. An improvement in incident reporting and subsequent analysis in Queensland's Film, Television and Video industry will demonstrate a commitment to improving OHS performance and importantly, enhancing the industry's sustainability.