One of the key challenges of the financial literacy agenda involves resource allocation decisions. Given competing priorities, an approach to identifying areas of greatest need is required. It is argued that such prioritisation may be determined by assessing vulnerability, referred to as 'hot spots' of vulnerability. This article examines the specific vulnerability 'hot spot' of financial fraud. Vulnerability is defined as those areas that have experienced comparatively greater concentration of financial fraud cases. Drawing on criminological theory, in particular aspects of the operational practice of 'hot spots' policing, a framework for resource allocation decision making within the financial literacy context is presented. Analogous with hot spots policing, concentration of resources to 'known' areas of vulnerability is likely to result in more impactful financial literacy outcomes.