Research Directions in Business Events: An Evaluation of Literature Reviews 1996–2019
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Arcodia, Charles
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Abstract
Business events are considered a valuable component for driving revenue and an important area for event research; however, it has not emerged as a separate field in recent syntheses of event management research. This chapter provides an evaluation of existing reviews discussing business events during the period of 1996–2019 in order to highlight research gaps in the field. Following this, a snapshot of recent literature in business events from 2017 to 2020 is presented to offer some critical implications for business event researchers and organisers. This chapter reveals that the progress related to business events has not been strongly emphasised in the extant literature. The research gaps related to business events literature were rather dispersed and diluted among other dominant types of planned events. Future reviews in event-related research are encouraged to move beyond mere tourism, hospitality and events journals to achieve an inter-disciplinary approach to business events research. It is also useful for event practitioners to familiarise themselves with recent research trends and innovations in business events to be able to adapt rapidly to new environments in a post pandemic world.
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The Routledge Handbook of Business Events
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1st
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© 2022 Taylor & Francis. This is an Accepted Manuscript of a book chapter published by Routledge in The Routledge Handbook of Business Events on 8 September 2022, available online: https://doi.org/10.4324/9781315210568
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Other commerce, management, tourism and services
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Le, T, Research Directions in Business Events: An Evaluation of Literature Reviews 1996–2019, The Routledge Handbook of Business Events, 2022