An investigation of the effect of provocative imagery on Norwegian and Thai consumers’ attitudes towards products: A cross-cultural study
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Prugsamatz, S
Ofstad, L
Allen, M
Ofstad, L
Allen, M
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Gabriel R.G. Benito
Date
2018
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Oslo, Norway
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Landscapes and Mindscapes in a Globalized World: Proceedings of the 31st EIBA (European International Business Academy Conference) 2005
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Marketing
Consumer behaviour