Pratt and Bonaccio's (2016) article is oriented to the position of qualitative research in U.S. industrial–organizational (I-O) psychology, although brief reference is made to innovations in the UK psychology field. As European work and organizational (W/O) psychologists who have championed the use of qualitative research in our field for the last 25 years, we share Pratt and Bonaccio's concerns about the lack of qualitative research in what are described as the “top” I-O psychology journals, and we agree that this situation is detrimental to the development of the discipline in many ways (see Cassell & Symon, 2006, for further discussion). Here we want to present a European perspective on this issue, which sheds some light on why qualitative research may be more accepted in European W/O psychology but also highlights the power relations that tend, even in Europe, to maintain it in a rather second rate position. Our intention is to engage in a process of mutual learning across the American and European situations.