A wide range of cognitions is generated involuntarily in the human mind daily. We developed a paradigm, which covertly induces and samples spontaneous cognitions in the visual and auditory modalities, focusing on 3 key characteristics: spontaneity, repetition, and emotional valence. Sixty participants watched two visual clips while listening to music and assessed their characteristics. Post-induction, participants closed their eyes for 5 min and then completed a questionnaire, which indirectly samples different forms of spontaneous cognition. Induction was effective in all categories. Results indicated that different forms of spontaneous musical cognitions are experienced as longer in duration and less negative in emotional valence compared to visual cognitions. The findings are discussed in relation to spontaneous cognition methodology and experiences in different modalities. Spontaneous cognitions are multifaceted and not unitary constructs as previously considered and studied, and as such the novel induction and sampling paradigm presents a promising line of research.