Segmenting and "Unsegmenting" for Customer-Centric Marketing in the Context of Not-For-Profit Education Services
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Author(s)
Heaney, Joo-Gim
Beamish, Marilyn
Beamish, Marilyn
Griffith University Author(s)
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Editor(s)
Professor Ogunmokun, Rony Gabbay , Janelle McPhail
Date
2004
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Location
Gold Coast, Australia
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Conference Title
Conference Proceedings 2004 Inaugural Academy of World Business Marketing and Management Development Conference