An Exploration of Consumer Manipulation in Service Interactions

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An Exploration of Consumer Manipulation in Service Interactions

Author(s)

Greer, Dominique
Sparks, Beverley

Griffith University Author(s)

Sparks, Beverley A.

Date

2012

Location

Helsinski

Conference Title

AMA SERVSIG 2012 International Service Research Conference.

Publisher link

https://www.hanken.fi/en

Subject

Marketing Theory

Persistent link to this record

http://hdl.handle.net/10072/53399

Collections

Conference outputs