Determining Optimal Caption Speed for Pull-Through Advertisements

No Thumbnail Available
File version
Author(s)
Hill, Brad
Christine Green, B.
Chalip, Laurence
Griffith University Author(s)
Hill, Brad A.
Primary Supervisor
Other Supervisors
Editor(s)

Kenneth R. Evans, Lisa K. Scheer

Date
2002
Size
File type(s)
Location

Austin, Texas

License
Journal Title
Conference Title

2002 AMA Winter Educators' Conference: Marketing Theory and Applications

Book Title
Edition
Volume
Issue
Thesis Type
Degree Program
School
Publisher link
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
Item Access Status
Note
Access the data
Related item(s)
Subject
Persistent link to this record
http://hdl.handle.net/10072/1594
Citation
Collections
Conference outputs