Memoirs set in the rural environment have a long history in Australia. More recently, though, a genre of popular accounts, written by women and describing their move to country settings from the city, has been identifi ed and labelled ‘farm lit’, rural romance or ‘chook lit’. 1 The ‘lit’ appended to ‘farm’ and ‘chook’ marks typological connections to chick lit, a genre that charts the romantic tribulations of contemporary single urban women in a comedic manner. In this chapter, we analyse Out of the Blue by Joanna Fincham (2013), Educating Alice by Alice Greenup (2013) and Love in the Outback by Deb Hunt (2014) to argue that such texts provide important insights into the ways contemporary rural social life is lived and imagined. 2 These three texts are all memoirs, but they fi t snugly within the rural romance genre because they are about fi nding romance in unlikely places. These particular texts have been chosen for analysis because they are recent examples of rural romance memoirs which also demonstrate some of the diversity within the genre in terms of the age, education, background and experience of their authors. While the lines between memoir and the novel are often blurred, and it is indeed the case that these examples can be seen to borrow tropes from their fi ctional counterparts, they are based on the lived experiences of each author. A romance lies at the spine of the narrative, underpinned by rousing stories of personal growth, tribulation and healing. The urban environment in each memoir is that which must be left behind, sometimes with regret; but the move to the country is always presented as a cleansing experience, signifying a reframing of life priorities.