Preliminary investigation to operationalise Employee Brand Equity
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Author(s)
King, Ceridwyn
Grace, Debra
Grace, Debra
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Colin L. Campbell
Date
2009
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148604 bytes
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application/pdf
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Oslo, Norway
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he 14th Biennial World Marketing Congress-Marketing in Transition:Scarcity,Globalism&Sustainability
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© 2009 Academy of Marketing Science. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
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Subject
Marketing research methodology