Corporate Claims as Innovator or Market Leader: Impact on Overall Attitude and Quality Perceptions, and Transfer to Company Brands
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Author(s)
Kamins, Michael
Alpert, Frank
Alpert, Frank
Griffith University Author(s)
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Fombrun, Charles
van Riel, Cees
Date
2004
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Corporate Reputation Review
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2004
Volume
7
Issue
2
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Subject
Business and Management
Marketing
Communication and Media Studies