Perceived Variability as a Video-Media Prejudice Reduction Intervention

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Author(s)
Hsieh, Wing
Faulkner, Nicholas
Wickes, Rebecca
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2022
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Abstract

Perceived variability is a relatively unexplored prejudice reduction approach. We developed a new intervention and tested it in two pre-registered experiments—in field and online laboratory settings. Across both experiments, we found that the intervention did not reduce prejudice. As expected, higher perceived variability correlated with lower prejudice. However, the correlations were weak and markedly lower in the higher-powered online laboratory trial. Overall, these results indicate that perceived variability may have limited scaling potential due to low adaptability and effectiveness. Exploratory analyses indicated that effects of the intervention did not substantially differ across age, gender, and education.

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Basic and Applied Social Psycholog

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44

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2

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Subject

Social psychology

Applied and developmental psychology

Psychology

Social Sciences

Psychology, Social

Psychology

STEREOTYPE CONTENT

REDUCES PREJUDICE

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Hsieh, W; Faulkner, N; Wickes, R, Perceived Variability as a Video-Media Prejudice Reduction Intervention, Basic and Applied Social Psycholog, 2022, 44 (2), pp. 66-83

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