Corporate Social Marketing

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Author(s)
Campbell, A
Deshpande, S
Rundle-Thiele, S
Griffith University Author(s)
Rundle-Thiele, Sharyn
 Deshpande, Sameer
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Editor(s)

Kubacki, Krzysztof

Parker, Lukas

Domegan, Christine

Brennan, Linda

Date
2022
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The Routledge Companion To Marketing And Society

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DOI
10.4324/9781003028079-16
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Subject

Social marketing

Marketing

Persistent link to this record
http://hdl.handle.net/10072/420415
Citation

Campbell, A; Deshpande, S; Rundle-Thiele, S, Corporate Social Marketing, The Routledge Companion To Marketing And Society, 2022, pp. 192-206

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