Lack of access to both basic credit and basic insurance products have been recognised as two key aspects of financial exclusion in Australia. The neoliberal, or economic liberal, approach to corporate regulation, focusing on profit maximisation, free markets, and limited regulatory intervention, has led to suboptimal social outcomes. This is because of the impacts of financial exclusion, and in this article an argument is made for requiring some profit sacrifice by banking and insurance corporations, to provide basic financial services — as essential services — in accordance with their corporate social responsibilities. The article considers regulatory reform to support such profit sacrifice.