Do traditional strategic concepts apply in the e-marketing context?

Aboriginal and Torres Strait Islander Peoples are advised the Griffith Research Online collection may contain images, voices and names of people who are deceased. Some language and materials may be considered inappropriate, reflecting the views of the period in which it was produced. While this language has been retained to preserve historical context, these are not the views of Griffith University.

Do traditional strategic concepts apply in the e-marketing context?

Author(s)

Merrilees, Bill

Griffith University Author(s)

Merrilees, Bill J.

Editor(s)

Dr. Jo Ann Duffy

Date

2001

Journal Title

Journal of Business Strategies

Edition

Fall

Volume

18

Issue

2

Persistent link to this record

http://hdl.handle.net/10072/3865

Collections

Journal articles